Our Story

We are a group of people driven by the dream of building a company that brings value to patients' lives across the Middle East by offering first-to-market products and health solutions formulated with the purest ingredients globally. Our vision includes establishing a strong, impactful organization, and we firmly believe that this is only possible with the support of dedicated and engaged employees, who we recognize as our most valuable assets. Together, we aim to make a meaningful difference in healthcare while fostering a culture of innovation and commitment.


Meet The Founder


Diaa Mazhar

Diaa Mazhar is a seasoned pharmacist with extensive experience in sales, marketing, and business operations across the pharmaceutical industry. After graduating with a pharmacy degree in 2008, Diaa began his career at Solvay Pharmaceuticals before moving on to work at prominent companies including Spimaco KSA, MSD, Amgen, Elixir Pharmaceuticals, and Xeedia Pharmaceuticals. Throughout his career, he held various sales and marketing roles, ultimately advancing to the position of Business Operations and Alliance Lead.In addition to his professional experience, Diaa Mazhar has pursued advanced education and certifications. He earned a Master of Business Administration (MBA) from ESLSCA and is also a certified consultant from GEZ Germany. His background reflects a strong combination of technical pharmaceutical expertise and business acumen.

Diaa Mazhar


Diaa Mazhar is a seasoned pharmacist with extensive experience in sales, marketing, and business operations across the pharmaceutical industry. After graduating with a pharmacy degree in 2008, Diaa began his career at Solvay Pharmaceuticals before moving on to work at prominent companies including Spimaco KSA, MSD, Amgen, Elixir Pharmaceuticals, and Xeedia Pharmaceuticals. Throughout his career, he held various sales and marketing roles, ultimately advancing to the position of Business Operations and Alliance Lead.In addition to his professional experience, Diaa Mazhar has pursued advanced education and certifications. He earned a Master of Business Administration (MBA) from ESLSCA and is also a certified consultant from GEZ Germany. His background reflects a strong combination of technical pharmaceutical expertise and business acumen.